Our story

A family business, born on the road

Pura Life was founded with a simple mission: to bridge the gap between locals, tourists, and expat families and the car rental industry, with reliable vehicles, honest pricing, and the personal touch big agencies can't match.

Alex and Lili, founders of Pura Life, with their SUV above the Guanacaste coast
Alex & Lili, founders
Why we started

Car rentals shouldn't be this hard

Too often, car rentals are dominated by large agencies with unclear pricing, hidden fees, excessive paperwork, and long waiting times. Many travelers arrive expecting one price, only to face unexpected charges and frustration when picking up their vehicle. We knew there was a better way.

Alex and Lili moved to Costa Rica in 2024 and quickly experienced the challenges many families face when relocating to a new country. Like many newcomers, they needed to rent a car while searching for one to buy, and later faced the realities of maintaining a used vehicle. Along the way, they met countless other families dealing with the same issues: high rental rates, unreliable negotiations, and the frequent need for a rental car when hosting visiting family, while their own vehicle was in the shop, or for a longer stay when they decided to make Costa Rica home for a school year or a season.

As entrepreneurs, Alex and Lili saw an opportunity to create a better experience. They began by renting out their own vehicles and gradually built a carefully selected fleet of private cars designed to meet the needs of families, travelers, and adventurers. Their goal was simple: provide reliable vehicles, transparent flat-rate pricing, and a personalized service without the red tape.

Renting from Pura Life is like renting from a trusted local friend, someone who knows the market, understands your needs, and offers the flexibility and personal attention that large rental agencies simply can't match.

The Pura Life difference

What you can count on

Transparent flat rates

The price we quote is the price you pay. No hidden fees, no surprises when you pick up the keys.

No red tape

Minimal paperwork and no long waits. We keep the process as simple as a conversation.

Personal attention

A hand-picked fleet of private cars and a real person who knows your name and your trip.

Delivered to your door

We bring your vehicle straight to your home, hotel, or vacation rental, ready to roll.

As many of our clients mention in their reviews, Pura Life provides one of the easiest and most enjoyable car rental experiences in Costa Rica, with reliable vehicles and convenient delivery directly to your home, hotel, or vacation rental.

Browse the fleet Where we deliver